The backyard has become the new sanctuary. And Great Lakes Hot Tubs is right at the center of that shift.
We were recently featured in YSN (Your Source News), one of the leading publications for the retail and home furnishings industry. Sylvie Giancani, our US Sales Manager, sat down with Gordon Hecht at the 2026 BrandSource Summit in Nashville to talk about the growing demand for outdoor wellness products, what retailers need to know about adding hot tubs to their lineup, and where the market is headed for the rest of 2026.
Here is a look at some of the key takeaways from that conversation, and what it means for homeowners like you who are thinking about making the backyard upgrade.
Wellness Is No Longer a Luxury. It Is a Lifestyle.
At Great Lakes Hot Tubs, wellness has always been at the core of what we do. Our products are designed not just for relaxation, but to support everyday well-being, helping people unwind after long days, reduce stress, and create a personal retreat without leaving home.
As Sylvie put it in the interview: there is more beneath the surface. Recovery, comfort, and mental wellness all come together when you make time to soak. That is not just a marketing message. That is what our customers tell us every day.
New for 2026: Cleaner Water and More Power
This year, Great Lakes Hot Tubs introduced two significant upgrades across our lineup:
Advanced AOP Water Treatment. Our new system combines ozone and UVC technology to eliminate up to 99.9% of bacteria while dramatically reducing the need for traditional chemicals. Cleaner water, less maintenance, better soaks.
Industry-Leading Turbo Pumps. Delivering 16.4 amps with oversized intakes for maximum water flow and efficiency. More power, better jets, and a more satisfying experience every time you step in.
The Backyard Boom Is Not Slowing Down
When asked about trends for the second half of 2026, Sylvie was clear: homeowners are continuing to reinvest in their properties. Ongoing market uncertainty means people are choosing to enhance their everyday lives at home rather than spending on travel or big-ticket experiences elsewhere.
The backyard has evolved into a personal retreat. Comfort, relaxation, and time well spent at home are driving purchasing decisions, and hot tubs sit right at the intersection of all three.
Why the Showroom Experience Still Matters
One thing that came through clearly in the YSN feature is that buying a hot tub is not the kind of decision people make from a product page alone. Seeing it in person, sitting in a demo unit, and getting real answers from a knowledgeable local dealer makes all the difference.
That is exactly why Great Lakes Hot Tubs is sold exclusively through trusted local dealers across America. Our dealer network exists so you can experience the product firsthand, ask the right questions, and walk away confident in your investment.
Giving Back to the Great Lakes
It would not be a Great Lakes conversation without mentioning the lakes themselves. A portion of our profits is donated to the Alliance for the Great Lakes, a non-profit organization dedicated to protecting and preserving the natural habitats of the Great Lakes region. It is a commitment we take seriously, and one that will not change as we grow.
Ready to see what a Great Lakes Hot Tub can do for your backyard? Find a showroom near you at GreatLakesSpas.com and experience it in person.
Read the full YSN feature here: Vendor View: Great Lakes Hot Tubs
Great Lakes Hot Tubs | GreatLakesSpas.com | Available at trusted local dealers across the USA